When a small business begins to think out a marketing strategy it can be a bit overwhelming. If you are not familiar with the social media landscape it is easy to get lost. Sure, there is Facebook which is a must, and you probably need an Instagram. But, then do you also need Pinterest? Snapchat? Tik Tok? YouTube? Or one of the myriad of other platforms that are out there at the moment?

Major Social Media Platforms

We are all familiar with the major social media platforms like Facebook and Instagram. But are you familiar with Snapchat, Tik Tok, Pinterest, or LinkedIn? There are even more social media platforms which are not mainstream but let’s focus on these.

Does your business need to be on every social media platform that it can be on? Even if you do manage to be on every platform should I just recycle the same content from platform to platform?

It is important as a business to understand that different platforms are used differently. While Instagram may be a way to share your life (perfect life) Tik Tok is a more honest and open forum. While Facebook may a good place to push your retail items, LinkedIn is more business oriented and better for networking.

It is important to connect the right platform to your brand.

Customer Listening

While everything that you just read is true, it doesn’t matter. You may truly understand how Tik Tok works and have the best most viral videos, but if your potential customers aren’t there, it is useless. The most important part of any marketing campaign, even social media marketing is listening and understanding your customers.

Be where your customers are!

If your product or service appeals mainly to sixty year olds then being on Tik Tok won’t help you. Just like if you have a product or service aimed a teens then Facebook is not the place to be.

Before you begin any campaign, do the research, find out where and who your customers are, and market accordingly.

Start your Social Media strategy with Hadass Marketing today

When a small business begins to think out a marketing strategy it can be a bit overwhelming. If you are not familiar with the social media landscape it is easy to get lost. Sure, there is Facebook which is a must, and you probably need an Instagram. But, then do you also need Pinterest? Snapchat? Tik Tok? YouTube? Or one of the myriad of other platforms that are out there at the moment?

Major Social Media Platforms

We are all familiar with the major social media platforms like Facebook and Instagram. But are you familiar with Snapchat, Tik Tok, Pinterest, or LinkedIn? There are even more social media platforms which are not mainstream but let’s focus on these.

Does your business need to be on every social media platform that it can be on? Even if you do manage to be on every platform should I just recycle the same content from platform to platform?

It is important as a business to understand that different platforms are used differently. While Instagram may be a way to share your life (perfect life) Tik Tok is a more honest and open forum. While Facebook may a good place to push your retail items, LinkedIn is more business oriented and better for networking.

It is important to connect the right platform to your brand.

Customer Listening

While everything that you just read is true, it doesn’t matter. You may truly understand how Tik Tok works and have the best most viral videos, but if your potential customers aren’t there, it is useless. The most important part of any marketing campaign, even social media marketing is listening and understanding your customers.

Be where your customers are!

If your product or service appeals mainly to sixty year olds then being on Tik Tok won’t help you. Just like if you have a product or service aimed a teens then Facebook is not the place to be.

Before you begin any campaign, do the research, find out where and who your customers are, and market accordingly.

Start your Social Media strategy with Hadass Marketing today

Perfectionism is an ideal that many business owners wish to live by. It is also the one that they hold their employees and marketers to as well.

The problem with perfectionism is that it slows down execution, it paralyses creatives and managers alike.  Websites are held back sales opportunities are missed because the design wasn’t perfect. The wording needs to be better, the image needs to pop more, the funnel needs to be completely finished.

Perfectionism Scale

There is a scale when it comes to marketing. Between amazing and terrible. When the design is terrible the customers notice, and when the design is otherworldly, the customers notice. Everything in between looks about the same to your average customer.

On that scale, everything in between is good enough. While you are agonizing over which font to use, your competitor is running their sales. While you are staring at two different colors of blue, your competitor is putting out new content. And while you are spending hours deciding what words to best use in your email, your competitor is communicating faster and better.

Execute now, Perfect Later

What will stand out for a customer is a lack of communication, and badly built funnel, and ad that doesn’t go out. Your customer won’t come to your website as often without your prompt.

Does this mean that you should settle for mediocre, content and creative?

Of course not!

Put that website out there so that your customers have where to go, fix it up along the way. Launch that email marketing campaign, A/B test, see what gets a better response. Put up that Facebook ad, optimize, change the wording and creative if it’s not going as well as you wanted, but be active!

Talk to your customers, let your customers talk to you. Businesses are constantly improving, products and services are constantly improving. Avoid perfection paralysis and publish what you have, improve it on the go.

Here at Hadass Marketing we are experts at execution.

Interested in hearing more? Contact us for more information